K-STARTUP GRAND CHALLENGE 2026
RaSa Play
한국의 이야기를, 남아시아의 스크린으로
Korean dramas and films, localized by AI and rewarded with Watch-to-Earn points, for 1.9 billion viewers across South Asia.
01.
WHAT’S THE BIG IDEA?
AI Localization Engine
Our own Korean-to-South Asian language models create subtitles in Bengali, Hindi, Urdu, Tamil, Telugu, Nepali, Sinhala and more. AI dubbing follows, starting with Bengali.
Watch-to-Earn Points
Viewers earn points for every minute they watch and spend them on subscriptions, K-merch and fan rewards. Fans stay longer, watch more and bring their friends.
Blockcha in Fan Economy
Points move on-chain as tokens. Fans vote on which Korean titles we license next, rewards become tradable, and every reward is transparent and verifiable.
Global Technology Company
Katriyam is a Korea-based IT company connecting Bangladeshi talent with global markets through software development, design, AI, and media solutions.
International Growth
Founded in Chattogram in 2024, Katriyam has expanded across multiple markets and established its Korean headquarters at GCCEI, Pangyo.
Innovation & RaSa Play
Ranked among the Top 40 of 2,600+ applicants in the K-Startup Grand Challenge, Katriyam is developing RaSa Play, its own OTT platform, alongside partnerships with Korean content companies.
03.
Team making it happen
Tabassum N Haque
Founder & CEO
Vasiliki Panayi
Head of Growth & Marketing
Monzoor Morshed Mahmud
CTO
Md Ahnaf Abir
Software Engineer
Zarifa Hasan
Customer Relationship Manager
04.
Join The Beta Crew
Get early access, shape the platform with your feedback, and enjoy 1–2 months free after launch.
05.
Interested in Supporting Us?
We’re always open to connecting with people who share our vision. Tell us a little about yourself.