At RASA we take play as seriously as your child does. Kids work at playing and there’s a very good reason for that, they do all their learning and internalizing through play. They learn sorting, math, language and how things work in the physical world. They also learn how to process feelings (including frustration) and how to materialize their

creativity and imagination.

At RASA we believe that one of our major roles as parents is to be enablers, and though it sounds easy it’s actually one of the hardest things we do. It’s hard not to expect, not to show off, it’s even harder not to impose our conceptions and perceptions on them.

That’s why we decided to make toys that free you just as much as they free them.


RASA toys promote open ended, independent play. Our goal is to allow these amazing creatures that are our kids to explore and unleash their magical little minds. They truly are

amazing, let’s allow them to be just that.